Touring trade show organizers from Calgary have been impersonating an Edmonton business and festival.
Calgary trade show organizers, have been using the name of Edmonton’s beloved festival to acquire funds intended for Edmonton by selling sponsorship as if they were the Edmonton International BeerFest.
Their tactics aim to gain sponsorship dollars and attendees by exploiting the goodwill and reputation of Edmonton’s beloved festival. They have been very effective at this in the Calgary market, convincing out-of-town sponsors they are sponsoring the internationally recognized Edmonton BeerFest. Their material and website has trusted organizations and charities listed as “Partners” in attempts to establish credibility and trust .
Names this trade show are using in their marketing and sponsorship sales include the following:
Edmonton BeerFest
YEGBEERFEST
Edmonton International BeerFest
many other variations
The Purposeful confusion practiced by this company include:
Selling fake tickets to Edmonton BeerFest
Having partners sell fake tickets to Edmonton BeerFest on their behalf (e.g., “Purchase ______ and get a free Edmonton BeerFest ticket”)
Accepting sponsorship dollars intended for Edmonton’s BeerFest
Scheduling events on abnormally close dates in venues with similar names
Impersonating an Edmonton business and using media content from Edmonton BeerFest as their own
Leveraging the local festival’s name and history with suppliers, media, entertainment, etc.
Scheduling events on the exact same dates as previous years’ Edmonton BeerFest
These business practices have caused confusion among sponsors, media and attendees in Edmonton and internationally. Investment intended for Edmonton was taken from its intended community of Edmonton to Calgary. The Calgary company has used these funds to sponsor and fund projects in their community, attempting to establish credibility and making it difficult to correct the confusion.
The legitimate festival’s name and reputation have been damaged in their community and internationally.
We only recently became aware of this. pre Covid this trade show was very small and in the summer months.
FAKE TICKETS being sold to the Edmonton BeerFest are an issue. We are doing our best to work with the community, ticket sellers and local authorities to prevent this, however they still exist
Typical Scams for the event are as follows:
BAIT AND SWITCH
eg. The Ticket states Edmonton BeerFest or some variation – purchaser receive tickets to consumer trade shows (Free Events) as far away as Calgary, Jasper, Banff, or bar/pub promotions.
Scammers use “Partner” and “Charities” – to advertise for them Advertisement states “Free admission to Edmonton BeerFest” with the purchase of a ticket to a different or “associated” event and in some cases even with a charity donation.
There is typically a no refund policy on these tickets so once a purchase happens the attendee is unable to ret a refund.
Edmonton BeerFest Tickets are not on sale yet and are not available.
If you have purchased a Fake ticket:
Please let us know so we can keep the appropriate people informed:
Canadian breweries cleaned up at the U.S. Open Beer Championship, winning 24 medals in total. Over 6,000 beers were submitted, representing 100 different styles from breweries around the world.
Ontario breweries accounted for 21 of the medals. The heaviest hitter was Cameron’s Brewing of Ontario which medaled in four categories, including a Gold for their Bitter submission One-Eyed Grouse. Their multiple wins were enough to put them in the overall Top 10 Breweries of 2017.Other Ontario breweries taking home a gold (or two) included: The Exchange Brewery(2), Sawdust City Brewing Co., Collective Arts Brewing, Steam Whistle Brewing, Nickel Brook Brewing Co.(2), and Hill Street Beverage Company.
From other parts of Canada, Belgh Brasse of Quebec won a Gold for their American Lager/Pilsner and a Bronze for their Belgian Pale Ale. Lighthouse Brewing Company was the sole medal winner for British Columbia but went big, earning a Gold in the Brown Ale category with their beer Race Rocks Ale.
The U.S. Open Beer Championship was founded in 2009 and has grown every year since. It is open to both professional breweries and home brewers. This year’s event was judged by experts from the United States, Canada and England.
Our annual BeerFest in Edmonton offers some of the best selections from the micro brewing community. Those interested in attending the event in 2018 can keep up to date by liking our Facebook page.
The Wild West: A Haven for Impersonation and Infamy
The Wild West, an era immortalized by tales of cowboys, outlaws, and lawmen, was a period rife with adventure and lawlessness. Amid the chaos and excitement of this time, there emerged numerous stories of individuals assuming false identities. These impersonations were often driven by the desire for fame, fortune, or a fresh start, capitalizing on the unregulated and untamed nature of the frontier.
One of the most famous figures associated with the Wild West is Jesse James, a notorious outlaw whose name struck fear and fascination into the hearts of many. After James was killed by Robert Ford in 1882, a host of imposters emerged, claiming to be the legendary bandit who had somehow survived his assassination. These men, seeking to bask in the infamy of Jesse James, spun tales of faked deaths and narrow escapes. Some were motivated by the allure of fame, while others sought to exploit the outlaw’s mystique for financial gain. The legend of Jesse James grew as these stories spread, blurring the line between truth and myth.
Similarly, the story of Billy the Kid, another iconic outlaw, is marked by impersonation. Officially, Billy the Kid was shot and killed by Sheriff Pat Garrett in 1881. However, the mysterious circumstances of his death led to numerous claims by men who asserted they were the real Billy the Kid, having somehow evaded death. One of the most famous claimants was Brushy Bill Roberts, who surfaced in the 1950s seeking a pardon for crimes attributed to Billy the Kid. Roberts’ story reignited interest in the legend of the Kid, and despite considerable skepticism, his claim remains a fascinating footnote in the annals of the Wild West.
Impersonation was not limited to outlaws; lawmen also engaged in deception to achieve their aims. In a land where badges and authority could be as fluid as the shifting sands, some lawmen would pose as outlaws to infiltrate criminal gangs. This tactic allowed them to gather intelligence, sow discord among their enemies, and bring notorious criminals to justice. Conversely, outlaws sometimes disguised themselves as lawmen to gain access to sensitive information or to capture rival outlaws. The duality of these roles highlighted the complex and often morally ambiguous nature of frontier justice.
Another legendary figure, Wild Bill Hickok, is famously associated with the “Dead Man’s Hand” – a pair of aces and eights. Hickok was holding these cards when he was shot in the back of the head in Deadwood, South Dakota, in 1876. Following his death, many gamblers and gunfighters claimed to hold “Hickok’s hand” during their poker games, hoping to channel some of the legendary gunslinger’s mystique. This form of impersonation, though symbolic, underscores the enduring allure of the Wild West’s larger-than-life characters.
The Wild West was a fertile ground for impersonation due to its lack of formal identification systems and the transient nature of its population. People reinvented themselves with relative ease, adopting new names and identities as they traversed the vast, untamed landscape. This fluidity allowed individuals to escape their pasts, whether fleeing from the law, creditors, or personal demons.
In summary, the Wild West was an era marked by both the pursuit of personal reinvention and the exploitation of famous identities. Impersonation stories from this period reflect the complex interplay between myth and reality, illustrating how individuals navigated a world where fame and infamy were often two sides of the same
The Wild West: A Haven for Impersonation and Infamy
The Wild West, an era immortalized by tales of cowboys, outlaws, and lawmen, was a period rife with adventure and lawlessness. Amid the chaos and excitement of this time, there emerged numerous stories of individuals assuming false identities. These impersonations were often driven by the desire for fame, fortune, or a fresh start, capitalizing on the unregulated and untamed nature of the frontier.
One of the most famous figures associated with the Wild West is Jesse James, a notorious outlaw whose name struck fear and fascination into the hearts of many. After James was killed by Robert Ford in 1882, a host of imposters emerged, claiming to be the legendary bandit who had somehow survived his assassination. These men, seeking to bask in the infamy of Jesse James, spun tales of faked deaths and narrow escapes. Some were motivated by the allure of fame, while others sought to exploit the outlaw’s mystique for financial gain. The legend of Jesse James grew as these stories spread, blurring the line between truth and myth.
Similarly, the story of Billy the Kid, another iconic outlaw, is marked by impersonation. Officially, Billy the Kid was shot and killed by Sheriff Pat Garrett in 1881. However, the mysterious circumstances of his death led to numerous claims by men who asserted they were the real Billy the Kid, having somehow evaded death. One of the most famous claimants was Brushy Bill Roberts, who surfaced in the 1950s seeking a pardon for crimes attributed to Billy the Kid. Roberts’ story reignited interest in the legend of the Kid, and despite considerable skepticism, his claim remains a fascinating footnote in the annals of the Wild West.
Impersonation was not limited to outlaws; lawmen also engaged in deception to achieve their aims. In a land where badges and authority could be as fluid as the shifting sands, some lawmen would pose as outlaws to infiltrate criminal gangs. This tactic allowed them to gather intelligence, sow discord among their enemies, and bring notorious criminals to justice. Conversely, outlaws sometimes disguised themselves as lawmen to gain access to sensitive information or to capture rival outlaws. The duality of these roles highlighted the complex and often morally ambiguous nature of frontier justice.
Another legendary figure, Wild Bill Hickok, is famously associated with the “Dead Man’s Hand” – a pair of aces and eights. Hickok was holding these cards when he was shot in the back of the head in Deadwood, South Dakota, in 1876. Following his death, many gamblers and gunfighters claimed to hold “Hickok’s hand” during their poker games, hoping to channel some of the legendary gunslinger’s mystique. This form of impersonation, though symbolic, underscores the enduring allure of the Wild West’s larger-than-life characters.
The Wild West was a fertile ground for impersonation due to its lack of formal identification systems and the transient nature of its population. People reinvented themselves with relative ease, adopting new names and identities as they traversed the vast, untamed landscape. This fluidity allowed individuals to escape their pasts, whether fleeing from the law, creditors, or personal demons.
In summary, the Wild West was an era marked by both the pursuit of personal reinvention and the exploitation of famous identities. Impersonation stories from this period reflect the complex interplay between myth and reality, illustrating how individuals navigated a world where fame and infamy were often two sides of the same
Edmonton BeerFest, a staple since 2006, was postponed 15 days before the 2020 event due to COVID-19. The convention center used for the festival was repurposed as a homeless shelter. This decision prioritized public health and supported local breweries through alternative means, highlighting the festival’s commitment to community well-being.
Any tickets from the postponed event are valid. Email info@loudcity.ca
Colonel Harland Sanders, the founder of KFC, was indeed involved in a shooting incident on May 7, 1931. The confrontation occurred in North Corbin, Kentucky, where Sanders operated a Shell gas station. The dispute was with Matt Stewart, who ran a competing Standard Oil gas station and repeatedly painted over Sanders’ advertising sign. When Sanders, accompanied by two Shell employees, confronted Stewart, a gunfight ensued. Stewart shot and killed one of Sanders’ companions, Robert Gibson. In self-defense, Sanders fired back, wounding Stewart.
Stewart survived but was sentenced to 18 years in prison for murder, while Sanders was not charged as he acted in self-defense
Slow and Steady
Keep in mind that a beer festival lasts for several hours. Don’t be hasty, take your time, enjoy. To really take your time, get a weekend pass. That way you won’t miss out on any great beer.
If you love beer, a visit to BeerFest is a must. You get to drink loads of beer of various brands, in the company of fellow beer lovers. Just pay the entrance fee and you can drink beer to your heart’s delight! However, to ensure you enjoy yourself and don’t end up doing something you will regret after all that beer, here is a quick beer festival survival guide to help you.
1. An empty stomach won’t help you enjoy more brews. Eat a meal before you start the beer binge or your enjoyment will last only a few beer rounds. However, don’t eat any spicy foods as they will only destroy your ability to properly taste a mug of beer.
2. Hydrate yourself! Drink lots of water, your day at the beer festival will be very long and hot!
3. Take your time. You have come to the beer festival to enjoy yourself and your beer. Pace yourself and enjoy as many types and mugs of beer as possible. Don’t drink uncontrollably, relax and just taste the beer and either dump it or take your time to drink it. The festival lasts for hours. No one’s racing – just relax and enjoy your day!
4. Wear a comfortable pair of shoes. Shoes matter a lot as seating is limited. You will spend lots of time moving from one beer booth to the next, so wear comfortable shoes.
5. Bring cash. Cash is important to buy some things with so many beer vendors and food to try. Though some vendors accept credit cards and the festival might have ATMs, it’s more convenient if you carry some cash.
6. Take notes. You never know; you may find some beer you like and no matter how strong your memory is, you won’t remember the names after all the beers, so carry some way of remembering. I like to take cell phone photos of the bottle to help me, but you may prefer the old-fashioned pen and paper method.
7. “If lost please send to.” If you traveled from out of town, it’s also a good idea to write down the name and address of your hotel or sleep accommodations. That way at the end of the night, you know where to have the taxi deliver you. Large amounts of beer can sometimes affect the memory.
8. Take lots of photos. Last, but not least, a camera is a must at any beer festival. You get to see many crazy things worth clicking to remember. Share your pics with others to give them an idea of how great a beer festival actually is!
Survival Guide
If you love beer, a visit to BeerFest is a must. You get to drink loads of beer of various brands, in the company of fellow beer lovers. Just pay the entrance fee and you can drink beer to your heart’s delight! However, to ensure you enjoy yourself and don’t end up doing something you will regret after all that beer, here is a quick beer festival survival guide to help you.
1. An empty stomach won’t help you enjoy more brews. Eat a meal before you start the beer binge or your enjoyment will last only a few beer rounds. However, don’t eat any spicy foods as they will only destroy your ability to properly taste a mug of beer.
2. Hydrate yourself! Drink lots of water, your day at the beer festival will be very long and hot!
3. Take your time. You have come to the beer festival to enjoy yourself and your beer. Pace yourself and enjoy as many types and mugs of beer as possible. Don’t drink uncontrollably, relax and just taste the beer and either dump it or take your time to drink it. The festival lasts for hours. No one’s racing – just relax and enjoy your day!
4. Wear a comfortable pair of shoes. Shoes matter a lot as seating is limited. You will spend lots of time moving from one beer booth to the next, so wear comfortable shoes.
5. Bring cash. Cash is important to buy some things with so many beer vendors and food to try. Though some vendors accept credit cards and the festival might have ATMs, it’s more convenient if you carry some cash.
6. Take notes. You never know; you may find some beer you like and no matter how strong your memory is, you won’t remember the names after all the beers, so carry some way of remembering. I like to take cell phone photos of the bottle to help me, but you may prefer the old-fashioned pen and paper method.
7. “If lost please send to.” If you traveled from out of town, it’s also a good idea to write down the name and address of your hotel or sleep accommodations. That way at the end of the night, you know where to have the taxi deliver you. Large amounts of beer can sometimes affect the memory.
8. Take lots of photos. Last, but not least, a camera is a must at any beer festival. You get to see many crazy things worth clicking to remember. Share your pics with others to give them an idea of how great a beer festival actually is!
Survival Guide
David Nutt, a neuro-scientist from Great Britain, is introducing alcosynth, a synthetic beverage which he says is 100 times safer than alcohol. His product promises to give users the experience of drinking beer without having to suffer the negative effects the morning after. Alcosynth is currently undergoing testing for public consumption, and its long-term effects are not yet known.
Because alcosynth is free from a compound called acetaldehyde, Nutt explains that it will not produce a hangover after a night of drinking. Acetaldehyde is a toxin produced by the body while drinking that causes hangovers and that can accumulate in the body faster than it can be gotten rid of. The unpleasant side effects of nausea, headache, and dry mouth can be then exacerbated by dehydration.
Alcosynth has a calming on the body in a similar way to alcohol without hurting organs like the liver and kidneys. David Nutt has expressed caution over interfering overly much with the neurotransmitter GABA that is responsible for lowering anxiety in people. He states that products like his affect the system which is responsible for pleasure, and that when taken in excess, it can have unintended consequences. Moderation, even with synthetic beer, is key.
Nutt is also concerned with reducing the problems related to alcohol abuse, such as missed work and lowered job performance. Cited as a concern, is also the fact that users will often drink again in order to alleviate the symptoms of a hangover. Alcosynth has been found to be virtually calorie-free, however it is not yet known whether it is habit-forming or if a person can overdose. More testing is needed.
Beer festivals in Canada have a rich and varied history, reflecting the country’s diverse beer culture. Here’s an overview of some key developments:
Early Beginnings
1980s-1990s: The modern craft beer movement began to take hold in Canada during this period. Early beer festivals were small, local events organized by craft breweries and beer enthusiasts.
Significant Festivals
Great Canadian Beer Festival (Victoria, BC): Founded in 1993, this is one of Canada’s longest-running beer festivals. It showcases a wide variety of Canadian craft beers and has grown significantly over the years.
Toronto Festival of Beer (Toronto, ON): Established in 1996, this festival has become one of the largest and most well-known in Canada, featuring hundreds of beers from both Canadian and international breweries.
Mondial de la Bière (Montreal, QC): Started in 1994, this festival is one of the most prestigious beer festivals in Canada, attracting beer lovers from around the world. It offers a vast selection of beers and educational workshops.
Edmonton International BeerFest (Edmonton, AB): Established 20 years ago, Edmonton’s International BeerFest, also known as Edmonton BeerFest, has grown to become one of the largest and most anticipated beer festivals in Western Canada. The festival features hundreds of beers from local and international breweries, educational components such as brewing workshops and tasting sessions, and a lively atmosphere with live music and food trucks.
Regional Growth
Western Canada: Beer festivals have flourished in cities like Vancouver, Edmonton, and Calgary. The Vancouver Craft Beer Week, launched in 2010, is a notable example, celebrating the city’s burgeoning craft beer scene.
Eastern Canada: The Atlantic Canada Beer Festival, held in Moncton, New Brunswick, showcases the best of the region’s breweries. The festival has been running since the early 2000s and highlights the unique beer culture of the Maritimes.
Recent Trends
Diversity and Innovation: Recent festivals have seen a growing focus on diverse beer styles, including sours, barrel-aged beers, and experimental brews. There is also a push towards inclusivity, with festivals catering to a wider audience, including those interested in non-alcoholic options and cider.
Sustainability: Many festivals are now emphasizing sustainability, with efforts to reduce waste, use recyclable materials, and promote environmentally friendly practices.
Impact of COVID-19
The pandemic significantly impacted beer festivals, leading to cancellations, virtual events, and smaller-scale gatherings. However, as restrictions have lifted, many festivals have made a strong comeback, adapting to new health and safety guidelines.
Beer festivals in Canada continue to evolve, celebrating the country’s rich beer heritage and the innovative spirit of its brewers. Whether you’re a fan of traditional lagers or adventurous craft creations, there’s a festival for every beer enthusiast in Canada.
The world is brimming with exceptional beer festivals that celebrate the rich diversity and culture of brewing. Among these, Oktoberfest in Munich, Germany stands out as the largest, drawing millions to enjoy traditional Bavarian beer, food, and festivities. In the United States, the Great American Beer Festival in Denver offers an unparalleled selection of craft beers, featuring thousands from hundreds of breweries.
The Great British Beer Festival in London is a key event in the UK, organized by CAMRA and highlighting a range of British ales and ciders. Mondial de la Bière in Montreal, Canada, showcases a vast array of international beers, making it a premier North American festival. Similarly, Belgium Beer Weekend in Brussels celebrates Belgium’s renowned beer culture in the historic Grand Place.
Asia’s largest beer festival, the Qingdao International Beer Festival in China, is often called the “Asian Oktoberfest.” Pilsner Fest in Plzeň, Czech Republic, honors the birthplace of Pilsner beer with traditional Czech lagers. Barcelona Beer Festival in Spain is the largest craft beer event in the country, attracting brewers and enthusiasts worldwide.
In the Southern Hemisphere, the Great Kiwi Beer Festival in Christchurch, New Zealand, and GABS (Great Australasian Beer SpecTAPular) in Melbourne, Australia, highlight innovative craft beers. The Edmonton International BeerFest are significant events in Canada, showcasing local and international brews.
Other notable festivals include the Edinburgh International Beer Festival, Amsterdam Craft Beer Festival, Borefts Beer Festival, Copenhagen Beer Celebration, Dublin Craft Beer Cup, Oregon Brewers Festival, and the Hong Kong Beer Festival. These festivals not only offer an extensive beer selection but also provide unique cultural experiences, making them essential for any beer enthusiast.
Oktoberfest Munich Germany
Great American Beer Festival Denver USA
Great British Beer Festival London UK
Mondial de la Bière Montreal Canada
Belgium Beer Weekend Brussels
Qingdao International Beer Festival China
Pilsner Fest Plzeň Czech Republic
Barcelona Beer Festival Spain
Great Kiwi Beer Festival Christchurch New Zealand
Edmonton International BeerFest Canada
GABS Great Australasian Beer SpecTAPular Melbourne Australia
The first brewery in Canada was La Brasseries de La Francheville, established in 1650 in Trois-Rivières, Quebec. It was founded by Jesuit priests who brewed beer for their community and for trade with the local population. This brewery represents the early beginnings of the Canadian brewing industry, reflecting the adaptation of European brewing traditions to the new world. This early establishment set the stage for the development of a vibrant and diverse beer culture in Canada
BEERCADE, located on Edmonton’s vibrant Whyte Avenue, is a unique establishment that combines the nostalgic fun of a classic arcade with the modern appeal of a craft beer bar. Since opening its doors, BEERCADE has become a beloved destination for locals and visitors seeking a distinctive and entertaining night out.
The Concept
The concept behind BEERCADE is simple yet ingenious: create a space where people can enjoy quality craft beers while indulging in the nostalgic thrill of playing arcade games. The venue features a wide array of classic arcade games, pinball machines, and modern gaming consoles, catering to both vintage game enthusiasts and contemporary gamers. This blend of old and new makes BEERCADE a unique spot on Whyte Avenue, drawing in a diverse crowd.
Craft Beer Selection
BEERCADE boasts an impressive selection of craft beers, with a focus on local breweries from Edmonton and across Alberta. The bar offers a rotating lineup of beers on tap, ensuring that there is always something new for patrons to try. From hoppy IPAs and rich stouts to refreshing lagers and unique seasonal brews, BEERCADE’s beer menu is curated to satisfy all palates. Knowledgeable bartenders are on hand to provide recommendations and insights into the various brews, enhancing the overall experience.
The Gaming Experience
The arcade section of BEERCADE is a treasure trove for gaming enthusiasts. The collection includes classic arcade games like Pac-Man, Donkey Kong, and Street Fighter, alongside pinball machines that evoke a sense of nostalgia for many patrons. For those who prefer modern gaming, BEERCADE also offers gaming consoles with popular titles, making it a versatile entertainment spot. The games are well-maintained and regularly updated, ensuring a high-quality experience for all visitors.
Atmosphere and Ambiance
The ambiance at BEERCADE is lively and inviting. The décor combines retro elements with modern touches, creating a space that feels both familiar and fresh. Neon lights, vintage posters, and graffiti art contribute to the vibrant atmosphere, while comfortable seating areas provide space to relax and socialize. The background music, often featuring classic hits and contemporary tracks, adds to the energetic vibe of the venue.
Events and Community
BEERCADE is more than just a bar and arcade; it is a community hub that hosts various events throughout the year. Trivia nights, gaming tournaments, and beer tastings are regular features on the calendar, drawing in crowds and fostering a sense of camaraderie among patrons. These events not only provide entertainment but also support local businesses and charities, reflecting BEERCADE’s commitment to the Edmonton community.
Food Offerings
In addition to its extensive beer selection, BEERCADE offers a menu of delicious pub fare. Patrons can enjoy a range of appetizers, burgers, sandwiches, and shareable platters that pair perfectly with the craft beers on offer. The food is made from high-quality ingredients, and the menu caters to various dietary preferences, ensuring that everyone can find something to enjoy.
Location and Accessibility
Situated on Whyte Avenue, BEERCADE is easily accessible and centrally located within one of Edmonton’s most popular districts. The area is well-served by public transportation, and ample parking options are available for those driving to the venue. Its prime location makes it an ideal stop for both a night out and a casual visit.
The Edmonton Brewery and Malting Company, often referred to simply as Edmonton Brewery, has a storied history that reflects the rich brewing tradition of Edmonton, Alberta. Founded in the early 20th century, the company played a pivotal role in the local economy and the social fabric of the community.
Before the Edmonton Brewery and Malting Company established its operations at 104 Avenue and 121 Street, it initially began its brewing activities closer to the center of Edmonton. The original location was near the banks of the North Saskatchewan River, which provided an essential source of fresh water for brewing. This early site was strategically chosen for its accessibility to both raw materials and distribution channels, making it easier for the brewery to transport its products across the growing city and beyond. As the brewery expanded and modernized, it moved to the more permanent and expansive location at 104 Avenue and 121 Street.
Historical Background
The Edmonton Brewery and Malting Company was established at a time when Edmonton was transitioning from a frontier town to a burgeoning city. The brewery was founded by a group of local entrepreneurs who saw the potential for a thriving brewing industry in the region, thanks to the high-quality barley and pure water available locally. This timing coincided with Edmonton’s incorporation as a city, and the brewery quickly became one of the foundational industries of the area.
Growth and Expansion
In its early years, the Edmonton Brewery rapidly expanded its operations. The company not only brewed beer but also developed its own malting facilities. This vertical integration allowed the brewery to control the quality of its ingredients, which was crucial for maintaining the consistency and excellence of its products. The brewery’s portfolio included a variety of lagers and ales, which were well-received by the local population.
During the early 20th century, the brewery continued to grow, surviving the challenging years of Prohibition by diversifying its product line to include non-alcoholic beverages and other products. After Prohibition ended, the brewery was well-positioned to capitalize on the renewed demand for beer.
Community Involvement
The Edmonton Brewery was more than just a business; it was a significant part of the community. The company employed a large number of local residents, contributing to the economic stability of the region. Moreover, it was involved in various community initiatives and events. The brewery sponsored local sports teams, hosted community gatherings, and supported charitable causes, thereby cementing its role as a community pillar.
Challenges and Resilience
The mid-20th century brought both opportunities and challenges for the Edmonton Brewery. The post-World War II era saw a boom in beer consumption, but it also brought increased competition from national and international brewing companies. To stay competitive, the Edmonton Brewery invested in modernizing its facilities and expanding its distribution network.
Despite these efforts, the latter half of the 20th century proved difficult. The brewery faced stiff competition from larger breweries that could leverage economies of scale. During this time, the company underwent several ownership changes and restructuring efforts to remain viable.
Legacy and Influence
Although the Edmonton Brewery and Malting Company eventually ceased operations, its legacy lives on. The brewery’s influence is still evident in Edmonton’s vibrant craft brewing scene. Many of the city’s contemporary brewers draw inspiration from the traditions and techniques pioneered by the Edmonton Brewery. Additionally, some of the brewery’s original buildings have been repurposed, serving as a reminder of the city’s brewing heritage.
104 Street in Edmonton, affectionately known as 104th Street Promenade, is a vibrant and bustling area that beautifully encapsulates the spirit of the city’s downtown core. This historic street, with its charming blend of old and new, offers a unique urban experience that attracts both locals and visitors.
History and Architecture
104 Street has a rich history, with many of its buildings dating back to the early 20th century. The street’s architecture reflects a mix of heritage and modern designs, featuring beautifully preserved brick buildings alongside contemporary structures. This blend creates a picturesque streetscape that is both aesthetically pleasing and culturally significant. The area’s transformation from a warehouse district to a trendy urban hub is a testament to Edmonton’s growth and development over the years.
Dining and Nightlife
The dining scene on 104 Street is one of its main attractions. The street is lined with a diverse array of restaurants, cafes, and bars, offering a wide range of culinary experiences. Whether you’re in the mood for a casual brunch, a gourmet dinner, or a late-night drink, 104 Street has something to satisfy every craving. Notable establishments include popular spots like Tres Carnales Taqueria, Tzin Wine & Tapas, and Blue Plate Diner, each known for their unique menus and vibrant atmospheres.
Shopping and Retail
Shopping on 104 Street is a delightful experience, thanks to its eclectic mix of independent boutiques and specialty stores. Here, you can find everything from fashion and accessories to home décor and artisanal products. The street is also home to the City Market Downtown, one of Edmonton’s oldest farmers’ markets, which operates year-round and offers a variety of fresh produce, handmade goods, and local crafts. This market is a beloved community fixture, attracting shoppers looking for high-quality, locally sourced products.
Events and Festivals
104 Street is not just a place for dining and shopping; it’s also a hub for events and festivals. Throughout the year, the street hosts a variety of events that draw large crowds and create a lively, festive atmosphere. From the 104 Street Al Fresco, an outdoor dining event that transforms the street into an open-air restaurant, to the Downtown Edmonton Community League’s annual block party, there’s always something happening on 104 Street. These events not only provide entertainment but also foster a strong sense of community among residents and visitors.
Residential Appeal
The residential appeal of 104 Street is another aspect that makes it special. The area is home to a mix of lofts, condos, and apartments, many of which offer stunning views of the downtown skyline. Living on 104 Street provides easy access to the best of what Edmonton has to offer, from its culinary and shopping destinations to its cultural and recreational amenities. The street’s walkability, combined with its vibrant urban vibe, makes it a desirable location for those looking to live in the heart of the city.
The Monolith is a distinctive brewery known for its unique mixed fermentation and spontaneous beers. This innovative approach to brewing results in complex and flavorful beers that stand out in the craft beer scene. Located in Edmonton, Alberta, The Monolith offers its creations through various channels. You can purchase their bottles directly from the Taproom, enjoy them at the Biera Market in the Ritchie Market, or find them in numerous beer stores throughout the province. The Taproom at The Monolith is a welcoming space where patrons can savor their exceptional beers. On weekends, they also pour cask ales, adding another layer of diversity to their offerings. This dedication to quality and creativity has established The Monolith as a go-to destination for beer enthusiasts seeking something truly special.
DOWNLOADABLE LOGO HERE 
