7 Myths Ever Beer Lover Should Know

7 Myths Ever Beer Lover Should Know

 

Edmonton International BeerFest

Edmonton International BeerFest

If you are a beer lover, chances are you have heard stories about your favorite beverage. What you may not know is that some of the stories that you have been hearing are falsehoods, not facts. The next time you reach into your refrigerator to grab a brewski, there you should be able to tell the difference between the facts and fiction.

1. Temperature Can Skunk the Beer

Many brewski drinkers believe that if the temperature of the liquid fluctuates, it will have a negative effect on the taste. This is not true. When the beverage is brewed, the breweries fill the bottles and cans with a cold ale. It usually stays cold when it is delivered to the store. There are many stores who will put the product on the store floor until it is purchased. Finally, when you get your drinks home, you put it in the refrigerator. Through all of these temperature changes, the beverage won’t lose its taste. One thing that will skunk the brewski is sunlight. This is why many breweries use brown bottles. Clear bottles and green bottles allow the contents to be exposed to light and making them taste like skunk. This is why many breweries don’t use these color bottles.

2. Bottles Are Better Than Cans

There are many people who think that bottled brewskies are better than cans. Part of the reason for this myth is that most craft beers are usually in a bottle. What you may not know is that craft beers brewers are using cans more often. Some people say that canned brewskis have a metallic taste. While this was true years ago, breweries now use a chemical liner in the can. This will prevent the contents from tasting like metal. The truth is that cans are better. They are lighter which saves on shipping costs which is why cans are cheaper than bottles. Cans are also more recyclable. In addition, cans are often sold at sporting events and establishments where glass bottles are not allowed. Finally, cans are not transparent, therefore, the contents cannot be exposed to the sunlight which can have a negative effect on the taste.

3. Dark Beers Are Stronger and More Bitter

All dark brewskis are not stronger and more bitter than light ones. While some dark beers are, there are some dark beers that are just dark in color as a result of the malt that is used and it won’t affect the taste. When it comes to the strength of your favorite brand, color has nothing to do with it. Stronger beers will have more sugar in the initial wort. This can occur in both dark and light beers and it all depends on how it is fermented.

4. Beer Needs To Be Served Ice Cold

There are many people who won’t drink a brewski unless it is ice cold because they believe that it should be. The truth is that this beverage can be cold, but if it is too cold, it can mask the flavor. There is a certain formula that you should follow based on the type that you are drinking.

  • American Larger: Serving temperature- 34 degrees
  • Stout: Serving temperature- 55 degrees also known a cellar temperature
  • Craft Beers: Serving temperature 40 to 55 degrees

5. A Beer’s Foam Is Your Enemy

Most people believe that a perfectly poured brewski won’t have any foam at the top. These people hate the thought of sifting through the foam to get to the actual drink. This is actually a myth. A good glass of suds will have a finger and a half of head on the top. This foam will actually trap the flavor and the aroma of the beverage in the glass. While some head is good, too much is bad. If you have too much head in your glass, it will release too much carbonation, resulting in a flat drink. The foam in a brewski is just 25 percent beer. If your glass is half foam, you won’t be getting as much brewski as you are paying for.

6. Wine Is More Complex Than Most Beers

Most brewski drinkers have at least one friend who says they won’t drink a few beers because it is too simple. This is not true. Brewskis has over 700 different flavor profiles while wine has only half that amount. Therefore, a brewski is more complex than wine.

7. ”Beers Before Liquor, Never Been Sicker”

There is a drinking saying that many people abide by. It says, “Beers before liquor, never been sicker. Liquor before beers, in the clear.” This saying is right and it is wrong. There are no components in liquor and a few beers that make it better to drink one first. However, if you are at home sipping on a few beers, you will get a small buzz. When you get to the bar and you start drinking shots, you get drunk after the fact. If you are at home drinking shots, you will be drunk when you get to the bar and you are more likely to sip your brewski.

If you love to have a few cold beers on a night out, you should know the facts and the fiction regarding your favorite alcoholic beverage.

Our annual BeerFest in Edmonton offers some of the best selections from the micro brewing community. Tickets for the 2018 International Beerfest are on sale now! Buy tickets today before the event sells out!

Canadian Beer Goes International

Canadian Beer Goes International

Canadian breweries cleaned up at the U.S. Open Beer Championship, winning 24 medals in total. Over 6,000 beers were submitted, representing 100 different styles from breweries around the world.

Ontario breweries accounted for 21 of the medals. The heaviest hitter was Cameron’s Brewing of Ontario which medaled in four categories, including a Gold for their Bitter submission One-Eyed Grouse. Their multiple wins were enough to put them in the overall Top 10 Breweries of 2017.Other Ontario breweries taking home a gold (or two) included: The Exchange Brewery(2), Sawdust City Brewing Co., Collective Arts Brewing, Steam Whistle Brewing, Nickel Brook Brewing Co.(2), and Hill Street Beverage Company.

From other parts of Canada, Belgh Brasse of Quebec won a Gold for their American Lager/Pilsner and a Bronze for their Belgian Pale Ale. Lighthouse Brewing Company was the sole medal winner for British Columbia but went big, earning a Gold in the Brown Ale category with their beer Race Rocks Ale.

The U.S. Open Beer Championship was founded in 2009 and has grown every year since. It is open to both professional breweries and home brewers. This year’s event was judged by experts from the United States, Canada and England.

Our annual BeerFest in Edmonton offers some of the best selections from the micro brewing community. Those interested in attending the event in 2018 can keep up to date by liking our Facebook page.
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Response to Cicerone Cancelation

Response to Cicerone Cancelation

 

 

Response to Cicerone Cancelation

 

Contracted for BeerSchool at BeerFest; 

  • Year 1 Beer Server and 2 intro classes
  • Year 2 Beer Server and Certified Cicerone
  • Year 3 Beer Servier, Certified Cicerone and Advance Cicerone

Price $6,000 for 3 days

  • Deposit paid November 2023 
  • Listed on all relevant media platforms
    • Ticketing platforms:
      • Eventbrite
      • All in Events 
      • Showcase
      • Travel Alberta 
      • Explore Edmonton
    • Social media
    • Print
      • Poster
      • Flyers
      • Tickets
  • Venue booked and contracted 
  • Advertised globally as “ The only place in Canada for In person cicerone training” 
  • 190 people scheduled to attend BeerSchool day 1  as of  Feb 28th
  • Listed on all relevant media and event platforms 
    • Press and media events scheduled, rehearsed and attended. 

Cicerone received: 

  • Interviews about their participation
  • Included in media coverage from  
    • The Sun 
    • Journal
    • CBC 
    • CTV
    • Global
    • Mentions in documentary TV series 
  • Digital ads 
    • Facebook
    • Instagram
    • Google

Editorial – Print and Digital:

News Papers & Print

    • The Sun
    • The Journal 
    • Edify Magazine
    • Digital news & Blogs 

PR and events pre scheduled:

  • After parties 
  • Social media influencers and bloggers booked

Neil Witte and Cicerone Cancel – Feb 28, 2024 .

  • 0 notice 
  • 0 alternative provided
  • Reported by all news outlets:
    • The Sun 
    • Journal
    • CBC 
    • CTV
    • Global
    • Mentions in documentary TV series 

Cicerone sells to new owners March 20

Cicerone Provides:

  • 1 post about the event – March 13 
    • stating they won’t be participating

 

Cicerone launches online course

 

 

Paid by Cicerone:

  •  $0 

Paid by Edmonton BeerFest ownership

  • 370,000.00 

Refunds provided by Edmonton BeerFest ownership.