How to Licence a Sampling Show in Calgary

If you are planning a liquor store trade show in Calgary, you must work with AGLC (Alberta Gaming, Liquor and Cannabis) to ensure alcohol is served and sold legally. Because trade shows combine sampling, education, and sometimes retail sales, they require a specific licensing approach in Calgary.

Licence Options for Calgary Trade Shows

• Special Event Licence (SEL) – For tastings and consumer sampling at a Calgary event.
  • Private (resale) SEL: invited guests purchase tickets or drinks (fee: $25).
  • Public SEL: open to the Calgary public, requires direct AGLC approval.
• Caterer’s Extension – If you already hold a Class A liquor licence (restaurant, bar, hotel), you can apply for an extension to serve at the Calgary trade show venue.
• Class D Retail Licence – For selling sealed bottles or cases at a Calgary trade show. Requires AGLC approval and must follow Retail Liquor Store Handbook rules.
• Combination Licence – Many Calgary trade shows use both:
  • SEL for sampling and tastings.
  • Class D extension for packaged product sales.

How to Apply in Calgary

1. Define your event – Is it public, private, retail-focused, or educational?
2. Prepare documents – Calgary venue contract, floor plan showing alcohol service areas, and City of Calgary approvals (fire, occupancy load, business/event permits).
3. Apply through AGLC:
   • SEL applications can be submitted through the AGLC Online Portal.
   • Retail sales or manufacturer booths require direct coordination with AGLC licensing staff.
4. Ensure training – All servers must have valid ProServe. Security staff may require ProTect.
5. Keep copies of licences on-site at the Calgary event and expect inspections.

Calgary Trade Show Checklist

• □ Confirm if your trade show is public or private.
• □ Secure City of Calgary approvals (fire, business, zoning, occupancy).
• □ Apply for SEL for tastings/sampling.
• □ Apply for Class D retail extension if selling sealed bottles.
• □ Train all staff with ProServe; ensure security holds ProTect if required.
• □ Licence copies must be displayed at the Calgary venue.

FAQ – Calgary Liquor Trade Shows

Do I need a Special Event Licence for sampling in Calgary?

Yes. Any tastings or consumer sampling at a Calgary trade show require an SEL from AGLC.

Can I sell bottles at my Calgary trade show booth?

Yes, but only with a Class D Retail Licence extension approved by AGLC.

How far in advance should I apply?

At least 14 days before your Calgary event for SELs. Retail approvals may take longer depending on City of Calgary permits.

What training is required?

All servers in Calgary must hold ProServe. Security working the trade show must hold ProTect.