Beer Science Results Prove Beer is Good for Business

Beer Science Results Prove Beer is Good for Business

Big News About Beer

Patrons will enjoy the annual Edmonton International BeerFest a lot more now. The head of Clinical Pharmacology at the University Hospital of Basel, Professor Matthias Liechti, completed scientific studies on the effects of beer. The study relied on 30 men and 30 women who drank the brew and a non-alcoholic brew to formulate the after-effects. Professor Liechti noted that there have been few studies in the past regarding the effects of this beverage.

However, the study showed conclusively that beer makes people feel happier, a little sexier and more relaxed. The study allowed for .4 grams per liter which didn’t make participants drunk.

Good for Business

The Annual Edmonton International BeerFest draws thousands of patrons and exhibitors each year to this capital of the province of Alberta. Canada is known around the world for its production of a variety of brews.

The beerfest allows the major brewers the opportunity to display their signature products to crowds of avid lovers of Canadian brew. Brewers throughout Canada participate in this event to further their international recognition within the brewery industry.

Science and a Cold, Canadian Brew – Good for You

It is well known to lovers of Canadian brew that the beverages are highest quality due to the purity of the water used in the process and excellent quality grains that are homegrown in several provinces. These factors account for the scientific results found by Professor Liechti in his study. The best way to really prove the results is to enjoy Canada’s finest brews at the Edmonton annual event.

Photo by Christine Rondeau

Molson Giving Back to Their Loyal Customers during Olympics

Molson Giving Back to Their Loyal Customers during Olympics

There are times throughout the day that a person really deserves a beer, and Canada has made that a lot easier for Canadians. Last year the beer company, Molson launched a commercial about having basically a container on the sidewalk, that you can just open a grab a nice cold one.

Just recently, the commercial actually became a reality. Located in the official Canada House in the Olympic Village sits a fridge, that can be opened and anyone can grab a beer. So if you are having a rough day, all you have to do is go up to the fridge and have your Canadian passport scan, and there you have it, the fridge will unlock.

This story involving the Canadian refrigerator has been one of the utmost popularity because Molson is rewarding well-deserved Canadians with a cold one on a hot day. The Olympics has been taking over the media recently; however, this story managed to make headlines as well, and it is clear why.

A little insight into the Molson beers brewing company, they were actually established in Montreal Canada in 1786, so they have been around a very long time. In 2005, Molson merged with US-based company Coors and formed Molson Coors Brewing Company whose products are sold in the United States as well as Canada. The merger of Coors and Molson made the company the world’s seventh-largest brewing industry, so maybe they thought it was time to give back to their loyal customers? This is certainly one way to do just that!

Photo by onacadan (Pixabay)

A Smartphone App To Help You Keep Track of Your Drinking

A Smartphone App To Help You Keep Track of Your Drinking

We now have a smartphone app for everything, don’t we? Among the latest applications, is the Alcohol Tracker. Doctors in Singapore developed this smartphone app with an aim of helping users manage their alcohol intake.

How the Alcohol Tracker Works

After downloading the app, users are allowed to enter how many drinks they take each day. They tell the application how many glasses of wine, beers or any other alcoholic beverage they have imbibed and the app does its computations.

Since different drinks have differing levels of alcohol, the app converts every entered drink into a particular number of alcohol “units”. The app does this conversion using guidelines established by both the UK’s “National Institute for Health and Care Excellence” and Canada’s “Network for Mood and Anxiety Treatments.”

How the App Can Help Users

The app uses the entered data to keep track of the user’s daily and weekly drinking habits. If a user exceeds the alcohol limit recommended by major health organizations, the app sends a warning notification immediately. The app also sends a notification when a person reaches the recommended weekly alcohol intake. When they get a notification, users know it’s time to stop drinking for the day or week.

Other Benefits of the App

Alcohol Tracker also features links to helpful resources. For instance, users who may be struggling with heavy drinking can find the contacts for a local alcohol helpline. The app also has other inbuilt tools to help users limit their alcohol consumption.

Final Word on the App

As expected of an app developed by doctors, the Alcohol Tracker is a health app aimed at limiting alcohol consumption. As the developers say, the app also counters other apps that seem to encourage reckless drinking. This app is, therefore, a great inclusion for responsible drinkers and people who may be working to reduce their alcohol consumption. The only challenge may be the app’s reliance on entered data. Keeping track of those glasses or shots may prove tricky for an already inebriated user. Entered data may easily be flawed.

 

 

 
Photo Credit: Pixabay.com

Edmonton BeerFest Tickets are now on Sale!

Edmonton BeerFest Tickets are now on Sale!

It’s that time of the year, when we make your Christmas even merrier. Edmonton BeerFest Tickets are now on Sale!
Calling all beer enthusiasts to get ready for the next  BIG event  and expect an even GREATER Beer Festival.  Edmonton International BeerFest is BACK with over 200 beer brands to offer from all over the world plus a one-of-a-kind entertainment atmosphere.
Edmonton BeerFest will be held on April 1-2, 2016 at Shaw Conference Centre.
10 Interesting Beer Facts That Will Leave You Tipsy

10 Interesting Beer Facts That Will Leave You Tipsy

Beer is the world’s most widely consumed alcoholic beverage and the third-most popular drink overall (after water and tea). People all over the world just love beer. An average American consumes 23 gallons of the beverage a year. But do you know what nation has the highest beer consumption per head? Or what is the strongest beer in the world? To find out, check out these 10 little known beer facts.

1. The world´s strongest beer is Brewmeister´s “Snake Venom”. While regular beer usually have about 5% ABV, this Scottish killer has a stomach-burning 67.5% ABV.

2. The most beer-drinking country in the world is the Czech Republic. With an incredible per capita beer consumption of almost 40 gallons a year, the Czechs are way out in front in the beer drinking world league table.

3. The world’s most expensive beer is Belgian’s “Vielle Bon Secours”. One bottle costs around 1000 American dollars.

4. At any given time, 0.7% of the world population is drunk. It means 50 million people are drunk right now. Beer is obviously the main contributor to the drunkenness.

5. Beer strengthens bones. It is rich in silicon that increases calcium deposits and minerals for bone tissue.

6. Nowadays, there are about 400 types of beer in the world. Belgium is the country that has the most individual beer brands.

7. In 1814, almost 400,000 gallons of beer flooded several streets in London after a huge vat ruptured in the parish of St. Giles.

8. The foamy head is a very important part of the beer. It is formed by a complex carbon-dioxide reaction and can say a lot about the quality of the beer. If the head is missing, it can mean that your beer is flat and bland-tasting.

9. Ancient Babylonians were so serious about brewing beer that if anyone brewed a bad batch, they would drown him in it as a punishment.

10. Cenosillicaphobia is the fear of an empty beer glass. Terrifying phobia indeed.

Source: 25 Interesting Beer Facts That Will Leave You Tipsy

Photo Credit:  Aux Délices Franco-belges via List25.com

 

 

Beer Lovers: Chocolate Guinness Cake Recipe

Beer Lovers: Chocolate Guinness Cake Recipe

Ingredients:

  • 1 cup Guinness (dark beer)
  • 1/2 cup butter, cubed
  • 2 cups sugar
  • 3/4 cup baking cocoa
  • 2 eggs, beaten
  • 2/3 cup sour cream
  • 3 teaspoons vanilla extract
  • 2 cups all-purpose flour
  • 1-1/2 teaspoons baking soda

TOPPING:

  • 1 package (8 ounces) cream cheese, softened
  • 1-1/2 cups confectioners’ sugar
  • 1/2 cup heavy whipping cream

Preparation:

  1. Grease a 9-in. springform pan and line the bottom with parchment paper; set aside.
  2. In a small saucepan, heat beer and butter until butter is melted. Remove from the heat; whisk in sugar and cocoa until blended. Combine the eggs, sour cream and vanilla; whisk into beer mixture. Combine flour and baking soda; whisk into beer mixture until smooth. Pour batter into prepared pan.
  3. Bake at 350° for 45-50 minutes or until a toothpick inserted near the center comes out clean. Cool completely in pan on a wire rack. Remove sides of pan.
  4. In a large bowl, beat cream cheese until fluffy. Add confectioners’ sugar and cream; beat until smooth (do not over-beat). Remove cake from the pan and place on a platter or cake stand. Ice top of cake so that it resembles a frothy pint of beer. Refrigerate leftovers. Yield: 12 servings.

Source: Chocolate Guinness Cake

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