Edmonton International BeerFest
If you are a beer lover, chances are you have heard stories about your favorite beverage. What you may not know is that some of the stories that you have been hearing are falsehoods, not facts. The next time you reach into your refrigerator to grab a brewski, there you should be able to tell the difference between the facts and fiction.
1. Temperature Can Skunk the Beer
Many brewski drinkers believe that if the temperature of the liquid fluctuates, it will have a negative effect on the taste. This is not true. When the beverage is brewed, the breweries fill the bottles and cans with a cold ale. It usually stays cold when it is delivered to the store. There are many stores who will put the product on the store floor until it is purchased. Finally, when you get your drinks home, you put it in the refrigerator. Through all of these temperature changes, the beverage won’t lose its taste. One thing that will skunk the brewski is sunlight. This is why many breweries use brown bottles. Clear bottles and green bottles allow the contents to be exposed to light and making them taste like skunk. This is why many breweries don’t use these color bottles.
2. Bottles Are Better Than Cans
There are many people who think that bottled brewskies are better than cans. Part of the reason for this myth is that most craft beers are usually in a bottle. What you may not know is that craft beers brewers are using cans more often. Some people say that canned brewskis have a metallic taste. While this was true years ago, breweries now use a chemical liner in the can. This will prevent the contents from tasting like metal. The truth is that cans are better. They are lighter which saves on shipping costs which is why cans are cheaper than bottles. Cans are also more recyclable. In addition, cans are often sold at sporting events and establishments where glass bottles are not allowed. Finally, cans are not transparent, therefore, the contents cannot be exposed to the sunlight which can have a negative effect on the taste.
3. Dark Beers Are Stronger and More Bitter
All dark brewskis are not stronger and more bitter than light ones. While some dark beers are, there are some dark beers that are just dark in color as a result of the malt that is used and it won’t affect the taste. When it comes to the strength of your favorite brand, color has nothing to do with it. Stronger beers will have more sugar in the initial wort. This can occur in both dark and light beers and it all depends on how it is fermented.
4. Beer Needs To Be Served Ice Cold
There are many people who won’t drink a brewski unless it is ice cold because they believe that it should be. The truth is that this beverage can be cold, but if it is too cold, it can mask the flavor. There is a certain formula that you should follow based on the type that you are drinking.
- American Larger: Serving temperature- 34 degrees
- Stout: Serving temperature- 55 degrees also known a cellar temperature
- Craft Beers: Serving temperature 40 to 55 degrees
5. A Beer’s Foam Is Your Enemy
Most people believe that a perfectly poured brewski won’t have any foam at the top. These people hate the thought of sifting through the foam to get to the actual drink. This is actually a myth. A good glass of suds will have a finger and a half of head on the top. This foam will actually trap the flavor and the aroma of the beverage in the glass. While some head is good, too much is bad. If you have too much head in your glass, it will release too much carbonation, resulting in a flat drink. The foam in a brewski is just 25 percent beer. If your glass is half foam, you won’t be getting as much brewski as you are paying for.
6. Wine Is More Complex Than Most Beers
Most brewski drinkers have at least one friend who says they won’t drink a few beers because it is too simple. This is not true. Brewskis has over 700 different flavor profiles while wine has only half that amount. Therefore, a brewski is more complex than wine.
7. ”Beers Before Liquor, Never Been Sicker”
There is a drinking saying that many people abide by. It says, “Beers before liquor, never been sicker. Liquor before beers, in the clear.” This saying is right and it is wrong. There are no components in liquor and a few beers that make it better to drink one first. However, if you are at home sipping on a few beers, you will get a small buzz. When you get to the bar and you start drinking shots, you get drunk after the fact. If you are at home drinking shots, you will be drunk when you get to the bar and you are more likely to sip your brewski.
If you love to have a few cold beers on a night out, you should know the facts and the fiction regarding your favorite alcoholic beverage.
Our annual BeerFest in Edmonton offers some of the best selections from the micro brewing community. Tickets for the 2018 International Beerfest are on sale now! Buy tickets today before the event sells out!
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Edmonton International Beerfest
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If you love beer, a visit to BeerFest is a must. You get to drink loads of beer of various brands, in the company of fellow beer lovers. Just pay the entrance fee and you can drink beer to your heart’s delight! However, to ensure you enjoy yourself and don’t end up doing something you will regret after all that beer, here is a quick beer festival survival guide to help you.
1. An empty stomach won’t help you enjoy more brews. Eat a meal before you start the beer binge or your enjoyment will last only a few beer rounds. However, don’t eat any spicy foods as they will only destroy your ability to properly taste a mug of beer.
2. Hydrate yourself! Drink lots of water, your day at the beer festival will be very long and hot!
3. Take your time. You have come to the beer festival to enjoy yourself and your beer. Pace yourself and enjoy as many types and mugs of beer as possible. Don’t drink uncontrollably, relax and just taste the beer and either dump it or take your time to drink it. The festival lasts for hours. No one’s racing – just relax and enjoy your day!
4. Wear a comfortable pair of shoes. Shoes matter a lot as seating is limited. You will spend lots of time moving from one beer booth to the next, so wear comfortable shoes.
5. Bring cash. Cash is important to buy some things with so many beer vendors and food to try. Though some vendors accept credit cards and the festival might have ATMs, it’s more convenient if you carry some cash.
6. Take notes. You never know; you may find some beer you like and no matter how strong your memory is, you won’t remember the names after all the beers, so carry some way of remembering. I like to take cell phone photos of the bottle to help me, but you may prefer the old-fashioned pen and paper method.
7. “If lost please send to.” If you traveled from out of town, it’s also a good idea to write down the name and address of your hotel or sleep accommodations. That way at the end of the night, you know where to have the taxi deliver you. Large amounts of beer can sometimes affect the memory.
8. Take lots of photos. Last, but not least, a camera is a must at any beer festival. You get to see many crazy things worth clicking to remember. Share your pics with others to give them an idea of how great a beer festival actually is!
Survival Guide
Edmonton BeerFest logo
If you love beer, a visit to BeerFest is a must. You get to drink loads of beer of various brands, in the company of fellow beer lovers. Just pay the entrance fee and you can drink beer to your heart’s delight! However, to ensure you enjoy yourself and don’t end up doing something you will regret after all that beer, here is a quick beer festival survival guide to help you.
1. An empty stomach won’t help you enjoy more brews. Eat a meal before you start the beer binge or your enjoyment will last only a few beer rounds. However, don’t eat any spicy foods as they will only destroy your ability to properly taste a mug of beer.
2. Hydrate yourself! Drink lots of water, your day at the beer festival will be very long and hot!
3. Take your time. You have come to the beer festival to enjoy yourself and your beer. Pace yourself and enjoy as many types and mugs of beer as possible. Don’t drink uncontrollably, relax and just taste the beer and either dump it or take your time to drink it. The festival lasts for hours. No one’s racing – just relax and enjoy your day!
4. Wear a comfortable pair of shoes. Shoes matter a lot as seating is limited. You will spend lots of time moving from one beer booth to the next, so wear comfortable shoes.
5. Bring cash. Cash is important to buy some things with so many beer vendors and food to try. Though some vendors accept credit cards and the festival might have ATMs, it’s more convenient if you carry some cash.
6. Take notes. You never know; you may find some beer you like and no matter how strong your memory is, you won’t remember the names after all the beers, so carry some way of remembering. I like to take cell phone photos of the bottle to help me, but you may prefer the old-fashioned pen and paper method.
7. “If lost please send to.” If you traveled from out of town, it’s also a good idea to write down the name and address of your hotel or sleep accommodations. That way at the end of the night, you know where to have the taxi deliver you. Large amounts of beer can sometimes affect the memory.
8. Take lots of photos. Last, but not least, a camera is a must at any beer festival. You get to see many crazy things worth clicking to remember. Share your pics with others to give them an idea of how great a beer festival actually is!
Survival Guide
Cicerone:
Contracted for BeerSchool – October 2023
Price $6,000 for 3 days CAD
- Deposit paid November 2023
- Listed on all relevant media platformsTicketing platforms:Eventbrite
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- All in Events
- Showcase
- Travel Alberta
- Explore Edmonton
- Social media
- PrintPosterFlyersTickets
- Venue booked and contracted
- Advertised globally as “ The only place in Canada for In person cicerone training”
- 190 people scheduled to attend BeerSchool level 1 as of Feb 28th
- Listed on all relevant media and event platforms Press and media events scheduled
Cicerone received:
- Interviews about their participation
- Included in media coverage from The Sun JournalCBC
- CTV
- Global
- Mentions in documentary TV series
- Digital ads FacebookInstagramGoogle
Editorial – Print and Digital
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- The Sun
- The Journal
- Edify Magazine
PR and events pre scheduled:
- After parties
- Social media influencers booked
Neil Witte and Cicerone Cancel – Feb 28, 2024
- 0 notice
- 0 alternative provided
- Cancelation Reported by news outlets:The Sun JournalCBC
- CTV
- Global
- Mentions in documentary TV series
Cicerone Provided:
- 1 release about the their participation – March 13 stating they won’t be participating
Cicerone sells to new ownership March 20, 2024
Paid by Cicerone:
Damages:
- Paid by Edmonton’s ownership $370,000. + laborRemoval of all digital and physical media includingArtists posters from:Ray Bonneville
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- Sterling John
- Sinzere
- Brooklyn Blue
- North Stratton Pipe Band
- Charities including
- Vetrans Association
- Diabetes Association
- Sponsors Bartender Magazine
- Venues Explore Edmonton
Refunds provided by:
- Edmonton BeerFest Ownership