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Edmonton International Beerfest
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Survive Survive The Edmonton BeerFest Edmonton International BeerFest YEGBEERFEST
If you love beer, a visit to BeerFest is a must. You get to drink loads of beer of various brands, in the company of fellow beer lovers. Just pay the entrance fee and you can drink beer to your heart’s delight! However, to ensure you enjoy yourself and don’t end up doing something you will regret after all that beer, here is a quick beer festival survival guide to help you.
1. An empty stomach won’t help you enjoy more brews. Eat a meal before you start the beer binge or your enjoyment will last only a few beer rounds. However, don’t eat any spicy foods as they will only destroy your ability to properly taste a mug of beer.
2. Hydrate yourself! Drink lots of water, your day at the beer festival will be very long and hot!
3. Take your time. You have come to the beer festival to enjoy yourself and your beer. Pace yourself and enjoy as many types and mugs of beer as possible. Don’t drink uncontrollably, relax and just taste the beer and either dump it or take your time to drink it. The festival lasts for hours. No one’s racing – just relax and enjoy your day!
4. Wear a comfortable pair of shoes. Shoes matter a lot as seating is limited. You will spend lots of time moving from one beer booth to the next, so wear comfortable shoes.
5. Bring cash. Cash is important to buy some things with so many beer vendors and food to try. Though some vendors accept credit cards and the festival might have ATMs, it’s more convenient if you carry some cash.
6. Take notes. You never know; you may find some beer you like and no matter how strong your memory is, you won’t remember the names after all the beers, so carry some way of remembering. I like to take cell phone photos of the bottle to help me, but you may prefer the old-fashioned pen and paper method.
7. “If lost please send to.” If you traveled from out of town, it’s also a good idea to write down the name and address of your hotel or sleep accommodations. That way at the end of the night, you know where to have the taxi deliver you. Large amounts of beer can sometimes affect the memory.
8. Take lots of photos. Last, but not least, a camera is a must at any beer festival. You get to see many crazy things worth clicking to remember. Share your pics with others to give them an idea of how great a beer festival actually is!
Survival Guide
Edmonton BeerFest logo
How To Survive The Edmonton BeerFest Edmonton International BeerFest YEGBEERFEST
If you love beer, a visit to BeerFest is a must. You get to drink loads of beer of various brands, in the company of fellow beer lovers. Just pay the entrance fee and you can drink beer to your heart’s delight! However, to ensure you enjoy yourself and don’t end up doing something you will regret after all that beer, here is a quick beer festival survival guide to help you.
1. An empty stomach won’t help you enjoy more brews. Eat a meal before you start the beer binge or your enjoyment will last only a few beer rounds. However, don’t eat any spicy foods as they will only destroy your ability to properly taste a mug of beer.
2. Hydrate yourself! Drink lots of water, your day at the beer festival will be very long and hot!
3. Take your time. You have come to the beer festival to enjoy yourself and your beer. Pace yourself and enjoy as many types and mugs of beer as possible. Don’t drink uncontrollably, relax and just taste the beer and either dump it or take your time to drink it. The festival lasts for hours. No one’s racing – just relax and enjoy your day!
4. Wear a comfortable pair of shoes. Shoes matter a lot as seating is limited. You will spend lots of time moving from one beer booth to the next, so wear comfortable shoes.
5. Bring cash. Cash is important to buy some things with so many beer vendors and food to try. Though some vendors accept credit cards and the festival might have ATMs, it’s more convenient if you carry some cash.
6. Take notes. You never know; you may find some beer you like and no matter how strong your memory is, you won’t remember the names after all the beers, so carry some way of remembering. I like to take cell phone photos of the bottle to help me, but you may prefer the old-fashioned pen and paper method.
7. “If lost please send to.” If you traveled from out of town, it’s also a good idea to write down the name and address of your hotel or sleep accommodations. That way at the end of the night, you know where to have the taxi deliver you. Large amounts of beer can sometimes affect the memory.
8. Take lots of photos. Last, but not least, a camera is a must at any beer festival. You get to see many crazy things worth clicking to remember. Share your pics with others to give them an idea of how great a beer festival actually is!
Survival Guide
Cicerone
Cicerone:
Contracted for BeerSchool – October 2023
Price $6,000 for 3 days CAD
- Deposit paid November 2023
- Listed on all relevant media platformsTicketing platforms:Eventbrite
-
- All in Events
- Showcase
- Travel Alberta
- Explore Edmonton
- Social media
- PrintPosterFlyersTickets
-
- Venue booked and contracted
- Advertised globally as “ The only place in Canada for In person cicerone training”
- 190 people scheduled to attend BeerSchool level 1 as of Feb 28th
- Listed on all relevant media and event platforms Press and media events scheduled
Cicerone received:
- Interviews about their participation
- Included in media coverage from The Sun JournalCBC
- CTV
- Global
- Mentions in documentary TV series
- Digital ads FacebookInstagramGoogle
Editorial – Print and Digital
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- The Sun
- The Journal
- Edify Magazine
- Digital news & Blogs
PR and events pre scheduled:
- After parties
- Social media influencers booked
Neil Witte and Cicerone Cancel – Feb 28, 2024
- 0 notice
- 0 alternative provided
- Cancelation Reported by news outlets:The Sun JournalCBC
- CTV
- Global
- Mentions in documentary TV series
Cicerone Provided:
- 1 release about the their participation – March 13 stating they won’t be participating
Cicerone sells to new ownership March 20, 2024
Paid by Cicerone:
- $0
Damages:
- Paid by Edmonton’s ownership $370,000. + laborRemoval of all digital and physical media includingArtists posters from:Ray Bonneville
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-
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- Sterling John
- Sinzere
- Brooklyn Blue
- North Stratton Pipe Band
- Charities including
- Vetrans Association
- Diabetes Association
-
-
-
- Sponsors Bartender Magazine
- Venues Explore Edmonton
Refunds provided by:
- Edmonton BeerFest Ownership
History of Beer Festivals in Canada
History of Beer Festivals in Canada
Beer festivals in Canada have a rich and varied history, reflecting the country’s diverse beer culture. Here’s an overview of some key developments:
Early Beginnings
- 1980s-1990s: The modern craft beer movement began to take hold in Canada during this period. Early beer festivals were small, local events organized by craft breweries and beer enthusiasts.
Significant Festivals
- Great Canadian Beer Festival (Victoria, BC): Founded in 1993, this is one of Canada’s longest-running beer festivals. It showcases a wide variety of Canadian craft beers and has grown significantly over the years.
- Toronto Festival of Beer (Toronto, ON): Established in 1996, this festival has become one of the largest and most well-known in Canada, featuring hundreds of beers from both Canadian and international breweries.
- Mondial de la Bière (Montreal, QC): Started in 1994, this festival is one of the most prestigious beer festivals in Canada, attracting beer lovers from around the world. It offers a vast selection of beers and educational workshops.
- Edmonton International BeerFest (Edmonton, AB): Established 20 years ago, Edmonton’s International BeerFest, also known as Edmonton BeerFest, has grown to become one of the largest and most anticipated beer festivals in Western Canada. The festival features hundreds of beers from local and international breweries, educational components such as brewing workshops and tasting sessions, and a lively atmosphere with live music and food trucks.
Regional Growth
- Western Canada: Beer festivals have flourished in cities like Vancouver, Edmonton, and Calgary. The Vancouver Craft Beer Week, launched in 2010, is a notable example, celebrating the city’s burgeoning craft beer scene.
- Eastern Canada: The Atlantic Canada Beer Festival, held in Moncton, New Brunswick, showcases the best of the region’s breweries. The festival has been running since the early 2000s and highlights the unique beer culture of the Maritimes.
Recent Trends
- Diversity and Innovation: Recent festivals have seen a growing focus on diverse beer styles, including sours, barrel-aged beers, and experimental brews. There is also a push towards inclusivity, with festivals catering to a wider audience, including those interested in non-alcoholic options and cider.
- Sustainability: Many festivals are now emphasizing sustainability, with efforts to reduce waste, use recyclable materials, and promote environmentally friendly practices.
Impact of COVID-19
- The pandemic significantly impacted beer festivals, leading to cancellations, virtual events, and smaller-scale gatherings. However, as restrictions have lifted, many festivals have made a strong comeback, adapting to new health and safety guidelines.
Beer festivals in Canada continue to evolve, celebrating the country’s rich beer heritage and the innovative spirit of its brewers. Whether you’re a fan of traditional lagers or adventurous craft creations, there’s a festival for every beer enthusiast in Canada.
TOP 20 BEER FESTIVALS IN THE WORLD
TOP 20 BEER FESTIVALS IN THE WORLD
The world is brimming with exceptional beer festivals that celebrate the rich diversity and culture of brewing. Among these, Oktoberfest in Munich, Germany stands out as the largest, drawing millions to enjoy traditional Bavarian beer, food, and festivities. In the United States, the Great American Beer Festival in Denver offers an unparalleled selection of craft beers, featuring thousands from hundreds of breweries.
The Great British Beer Festival in London is a key event in the UK, organized by CAMRA and highlighting a range of British ales and ciders. Mondial de la Bière in Montreal, Canada, showcases a vast array of international beers, making it a premier North American festival. Similarly, Belgium Beer Weekend in Brussels celebrates Belgium’s renowned beer culture in the historic Grand Place.
Asia’s largest beer festival, the Qingdao International Beer Festival in China, is often called the “Asian Oktoberfest.” Pilsner Fest in Plzeň, Czech Republic, honors the birthplace of Pilsner beer with traditional Czech lagers. Barcelona Beer Festival in Spain is the largest craft beer event in the country, attracting brewers and enthusiasts worldwide.
In the Southern Hemisphere, the Great Kiwi Beer Festival in Christchurch, New Zealand, and GABS (Great Australasian Beer SpecTAPular) in Melbourne, Australia, highlight innovative craft beers. The Edmonton International BeerFest are significant events in Canada, showcasing local and international brews.
Other notable festivals include the Edinburgh International Beer Festival, Amsterdam Craft Beer Festival, Borefts Beer Festival, Copenhagen Beer Celebration, Dublin Craft Beer Cup, Oregon Brewers Festival, and the Hong Kong Beer Festival. These festivals not only offer an extensive beer selection but also provide unique cultural experiences, making them essential for any beer enthusiast.
- Oktoberfest Munich Germany
- Great American Beer Festival Denver USA
- Great British Beer Festival London UK
- Mondial de la Bière Montreal Canada
- Belgium Beer Weekend Brussels
- Qingdao International Beer Festival China
- Pilsner Fest Plzeň Czech Republic
- Barcelona Beer Festival Spain
- Great Kiwi Beer Festival Christchurch New Zealand
- Edmonton International BeerFest Canada
- GABS Great Australasian Beer SpecTAPular Melbourne Australia
- Toronto Festival of Beer Canada
- Edinburgh International Beer Festival UK
- Amsterdam Craft Beer Festival Netherlands
- Borefts Beer Festival Bodegraven Netherlands
- Copenhagen Beer Celebration Denmark
- Dublin Craft Beer Cup Ireland
- Oregon Brewers Festival Portland USA
- Hong Kong Beer Festival
- Czech Beer Festival Prague
