Cicerone

 

Cicerone:

Contracted for BeerSchool – October 2023

Price $6,000 for 3 days CAD

• Deposit paid November 2023
• Listed on all relevant media platformsTicketing platforms:Eventbrite
  • • All in Events 
    • Showcase
    • Travel Alberta 
    • Explore Edmonton
  • Social media
  • PrintPosterFlyersTickets

 

• Venue booked and contracted 
• Advertised globally as “ The only place in Canada for In person cicerone training” 
• 190 people scheduled to attend BeerSchool level 1 as of  Feb 28th
• Listed on all relevant media and event platforms Press and media events scheduled 

 

Cicerone received: 

• Interviews about their participation
• Included in media coverage from  The Sun JournalCBC 
  • CTV
  • Global
  • Mentions in documentary TV series 
• Digital ads FacebookInstagramGoogle 

Editorial – Print and Digital

• • The Sun
  • The Journal 
  • Edify Magazine

• Digital news & Blogs 

PR and events pre scheduled:

• After parties 
• Social media influencers booked

 

Neil Witte and Cicerone Cancel – Feb 28, 2024 

• 0 notice 
• 0 alternative provided
• Cancelation Reported by news outlets:The Sun JournalCBC 
  • CTV
  • Global
  • Mentions in documentary TV series 

 

Cicerone Provided:

• 1 release about the their participation – March 13 stating they won’t be participating

 

Cicerone sells to new ownership March 20, 2024

 

Paid by Cicerone:

•  $0 

 

Damages:

• Paid by Edmonton’s ownership $370,000. + laborRemoval of all digital and physical media includingArtists posters from:Ray Bonneville 
  • • • • Sterling John
        • Sinzere
        • Brooklyn Blue
        • North Stratton Pipe Band
      • Charities including
        • Vetrans Association
        • Diabetes Association

• Sponsors Bartender Magazine
• Venues Explore Edmonton

 

Refunds provided by:

• Edmonton BeerFest Ownership