
Colonel Harland Sanders, the founder of KFC, was indeed involved in a shooting incident on May 7, 1931. The confrontation occurred in North Corbin, Kentucky, where Sanders operated a Shell gas station. The dispute was with Matt Stewart, who ran a competing Standard Oil gas station and repeatedly painted over Sanders’ advertising sign. When Sanders, accompanied by two Shell employees, confronted Stewart, a gunfight ensued. Stewart shot and killed one of Sanders’ companions, Robert Gibson. In self-defense, Sanders fired back, wounding Stewart.
Stewart survived but was sentenced to 18 years in prison for murder, while Sanders was not charged as he acted in self-defense
Slow and Steady
Keep in mind that a beer festival lasts for several hours. Don’t be hasty, take your time, enjoy. To really take your time, get a weekend pass. That way you won’t miss out on any great beer.
If you love beer, a visit to BeerFest is a must. You get to drink loads of beer of various brands, in the company of fellow beer lovers. Just pay the entrance fee and you can drink beer to your heart’s delight! However, to ensure you enjoy yourself and don’t end up doing something you will regret after all that beer, here is a quick beer festival survival guide to help you.
1. An empty stomach won’t help you enjoy more brews. Eat a meal before you start the beer binge or your enjoyment will last only a few beer rounds. However, don’t eat any spicy foods as they will only destroy your ability to properly taste a mug of beer.
2. Hydrate yourself! Drink lots of water, your day at the beer festival will be very long and hot!
3. Take your time. You have come to the beer festival to enjoy yourself and your beer. Pace yourself and enjoy as many types and mugs of beer as possible. Don’t drink uncontrollably, relax and just taste the beer and either dump it or take your time to drink it. The festival lasts for hours. No one’s racing – just relax and enjoy your day!
4. Wear a comfortable pair of shoes. Shoes matter a lot as seating is limited. You will spend lots of time moving from one beer booth to the next, so wear comfortable shoes.
5. Bring cash. Cash is important to buy some things with so many beer vendors and food to try. Though some vendors accept credit cards and the festival might have ATMs, it’s more convenient if you carry some cash.
6. Take notes. You never know; you may find some beer you like and no matter how strong your memory is, you won’t remember the names after all the beers, so carry some way of remembering. I like to take cell phone photos of the bottle to help me, but you may prefer the old-fashioned pen and paper method.
7. “If lost please send to.” If you traveled from out of town, it’s also a good idea to write down the name and address of your hotel or sleep accommodations. That way at the end of the night, you know where to have the taxi deliver you. Large amounts of beer can sometimes affect the memory.
8. Take lots of photos. Last, but not least, a camera is a must at any beer festival. You get to see many crazy things worth clicking to remember. Share your pics with others to give them an idea of how great a beer festival actually is!
Survival Guide

Edmonton BeerFest logo
If you love beer, a visit to BeerFest is a must. You get to drink loads of beer of various brands, in the company of fellow beer lovers. Just pay the entrance fee and you can drink beer to your heart’s delight! However, to ensure you enjoy yourself and don’t end up doing something you will regret after all that beer, here is a quick beer festival survival guide to help you.
1. An empty stomach won’t help you enjoy more brews. Eat a meal before you start the beer binge or your enjoyment will last only a few beer rounds. However, don’t eat any spicy foods as they will only destroy your ability to properly taste a mug of beer.
2. Hydrate yourself! Drink lots of water, your day at the beer festival will be very long and hot!
3. Take your time. You have come to the beer festival to enjoy yourself and your beer. Pace yourself and enjoy as many types and mugs of beer as possible. Don’t drink uncontrollably, relax and just taste the beer and either dump it or take your time to drink it. The festival lasts for hours. No one’s racing – just relax and enjoy your day!
4. Wear a comfortable pair of shoes. Shoes matter a lot as seating is limited. You will spend lots of time moving from one beer booth to the next, so wear comfortable shoes.
5. Bring cash. Cash is important to buy some things with so many beer vendors and food to try. Though some vendors accept credit cards and the festival might have ATMs, it’s more convenient if you carry some cash.
6. Take notes. You never know; you may find some beer you like and no matter how strong your memory is, you won’t remember the names after all the beers, so carry some way of remembering. I like to take cell phone photos of the bottle to help me, but you may prefer the old-fashioned pen and paper method.
7. “If lost please send to.” If you traveled from out of town, it’s also a good idea to write down the name and address of your hotel or sleep accommodations. That way at the end of the night, you know where to have the taxi deliver you. Large amounts of beer can sometimes affect the memory.
8. Take lots of photos. Last, but not least, a camera is a must at any beer festival. You get to see many crazy things worth clicking to remember. Share your pics with others to give them an idea of how great a beer festival actually is!
Survival Guide
Cicerone:
Contracted for BeerSchool – October 2023
Price $6,000 for 3 days CAD
- Deposit paid November 2023
- Listed on all relevant media platformsTicketing platforms:Eventbrite
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- All in Events
- Showcase
- Travel Alberta
- Explore Edmonton
- Social media
- PrintPosterFlyersTickets
- Venue booked and contracted
- Advertised globally as “ The only place in Canada for In person cicerone training”
- 190 people scheduled to attend BeerSchool level 1 as of Feb 28th
- Listed on all relevant media and event platforms Press and media events scheduled
Cicerone received:
- Interviews about their participation
- Included in media coverage from The Sun JournalCBC
- CTV
- Global
- Mentions in documentary TV series
- Digital ads FacebookInstagramGoogle
Editorial – Print and Digital
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- The Sun
- The Journal
- Edify Magazine
PR and events pre scheduled:
- After parties
- Social media influencers booked
Neil Witte and Cicerone Cancel – Feb 28, 2024
- 0 notice
- 0 alternative provided
- Cancelation Reported by news outlets:The Sun JournalCBC
- CTV
- Global
- Mentions in documentary TV series
Cicerone Provided:
- 1 release about the their participation – March 13 stating they won’t be participating
Cicerone sells to new ownership March 20, 2024
Paid by Cicerone:
Damages:
- Paid by Edmonton’s ownership $370,000. + laborRemoval of all digital and physical media includingArtists posters from:Ray Bonneville
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- Sterling John
- Sinzere
- Brooklyn Blue
- North Stratton Pipe Band
- Charities including
- Vetrans Association
- Diabetes Association
- Sponsors Bartender Magazine
- Venues Explore Edmonton
Refunds provided by:
- Edmonton BeerFest Ownership
David Nutt, a neuro-scientist from Great Britain, is introducing alcosynth, a synthetic beverage which he says is 100 times safer than alcohol. His product promises to give users the experience of drinking beer without having to suffer the negative effects the morning after. Alcosynth is currently undergoing testing for public consumption, and its long-term effects are not yet known.
Because alcosynth is free from a compound called acetaldehyde, Nutt explains that it will not produce a hangover after a night of drinking. Acetaldehyde is a toxin produced by the body while drinking that causes hangovers and that can accumulate in the body faster than it can be gotten rid of. The unpleasant side effects of nausea, headache, and dry mouth can be then exacerbated by dehydration.
Alcosynth has a calming on the body in a similar way to alcohol without hurting organs like the liver and kidneys. David Nutt has expressed caution over interfering overly much with the neurotransmitter GABA that is responsible for lowering anxiety in people. He states that products like his affect the system which is responsible for pleasure, and that when taken in excess, it can have unintended consequences. Moderation, even with synthetic beer, is key.
Nutt is also concerned with reducing the problems related to alcohol abuse, such as missed work and lowered job performance. Cited as a concern, is also the fact that users will often drink again in order to alleviate the symptoms of a hangover. Alcosynth has been found to be virtually calorie-free, however it is not yet known whether it is habit-forming or if a person can overdose. More testing is needed.
Photo by alles (Pixabay)

Edmonton BeerFest logo